Tesouro
Nestled in the heart of Goa, Tesouro Wines is your gateway to a world of exquisite flavors and rich traditions. At Tesouro, every bottle is a treasure waiting to be discovered, crafted with passion and perfected with time. Join us for a sip and savor the essence of Goa in every glass.
Project Overview:
To showcase my design skills and creativity, I decided to create a conceptual landing page for a premium wine brand, Tesouro Wines. The goal was to design a sophisticated and engaging landing page that reflects the richness and heritage of the brand, enticing potential customers to explore and connect with Tesouro Wines. Process
Role:
Product Designer
Tools Used:
Figma, Adobe Photoshop,
Adobe Illustrator
Duration:
10 Days
Challenges:
- Balancing Aesthetics and Functionality: Ensured the landing page was visually appealing while maintaining ease of navigation and user engagement.
- Content Hierarchy: Structured content to highlight the brand's signature wines, heritage, customer testimonials, and events without overwhelming the user.
Design Development
- Visual Design: Emphasized a luxurious and rich aesthetic using a dark color palette, elegant typography, and high-quality images to convey the brand's identity.
- Typography: Selected sophisticated typefaces to enhance readability and complement the overall design.
- Imagery: Utilized high-resolution images of wine bottles, vineyards, and wine-tasting events to create a captivating visual experience.
Research and Inspiration:
Market Analysis: Conducted a detailed analysis of leading wine brand websites to understand the
elements that attract wine enthusiasts
Mood Boards: Created mood boards to capture the essence of luxury, heritage, and sophistication
desired for the brand.
Analysis:
Peer Review: Collected feedback from peers and mentors to identify strengths and areas for improvement. Usability Testing: Conducted informal usability testing to evaluate the design's effectiveness and user experience.
Enhanced Visual Appeal: Refined the color palette and typography to create a cohesive and luxurious
look.
Improved Navigation: Simplified the navigation to ensure users can easily access information about
the wines, the brand story, customer testimonials, and events.
Engaging Content: Highlighted key wines, the brand's heritage, and customer testimonials in a
visually appealing manner to captivate visitors.
Conclusion:
The conceptual landing page design for Tesouro Wines successfully captures the richness and heritage
of a premium wine brand. The visual appeal, combined with intuitive navigation and engaging content,
provides a seamless user experience. This project demonstrates my ability to create aesthetically
pleasing and functional designs that meet the needs of both the brand and its users.
- Design Excellence: Demonstrated the ability to balance visual appeal with usability, creating a landing page that is both beautiful and functional
- User-Centric Approach: Emphasized the importance of understanding user needs and preferences in the design process.
- Continuous Improvement: Recognized the value of feedback and iterative design to enhance the final produ
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