Integra Magna
Integra Magna is a strategic design agency that creates the digital product and brand experiences that elevate companies to their next exciting chapter.
Project Overview:
As part of my internship at Integra Magna, I was tasked with redesigning the company's website. Previously known as IM Designs, the agency's old website reflected its early days with a creative but cluttered aesthetic. With the rebranding to Integra Magna, the company sought a more professional, minimalistic, and clean design that aligned with their evolved brand identity and market positioning as a mature and sophisticated design agency.
Role:
UX/UI Designer
Company:
Integra Magna
Duration:
6 Months
Challenges:
Outdated Design: The old website was cluttered and did not reflect the current professionalism of
the agency.
Brand Inconsistency: The previous website did not align with the new branding and positioning of
Integra Magna.
User Experience: The navigation was not intuitive, making it difficult for users to find information
quickly.
Design Process:
Initial research involved analyzing competitor sites and understanding user expectations through surveys. Based on the insights gained, We developed several wireframe iterations to explore different layouts and navigation structures. Prototypes were then tested with users to refine the UX before finalizing the design.
The Integra Magna website boasts a sleek, minimalistic design that echoes the company's commitment to high-quality digital creativity. Utilizing a modern color palette, the site ensures a visually pleasing experience while maintaining a professional tone. The navigation bar is intuitive, providing effortless access to key sections such as services, portfolio, and contact information. Strategically placed call-to-actions enhance user engagement, directing visitors to explore Integra Magna's diverse offerings and facilitating seamless interaction. This design not only emphasizes functionality but also underscores the agency's innovative approach and attention to detail.
The website design should be strategically crafted so that it cater to four distinct traveler demographics: Adventure Seekers, Wellness Enthusiasts, Luxury Vacationers, and Eco-Conscious Travelers. Each group has unique preferences and needs that the website aims to fulfill efficiently and elegantly
Conclusion:
The new website for Integra Magna successfully achieved the following:
Improved User Experience: Enhanced navigation and usability, making it easier for visitors to find
information.
Modern Aesthetic: A clean, minimalistic design that reflects the agency's professionalism and
sophistication.
Brand Alignment: A visual identity that aligns with the new brand direction and market positioning
of Integra Magna.
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